02. Discovery

Innovation Thesis & Innovation Accounting

Executive Masterclass

Understanding where to innovate and how to measure progress

1 Day Workshop  |  €7,500 for up to 10 people

Too often we launch into innovation initiatives with out first thinking if it is aligned with our overriding corporate goals, rendering it easy for the initiative to be killed off at a later stage. Millions are wasted and employees and stakeholders become disillusioned along the way. Furthermore, senior leaders are often asked to sponsor innovation teams and make decisions about providing resources and funding. Although these leaders are extremely experienced decision makers, when confronted with the data and insights gathered during a process of lean experimentation from undergoing accelerators, incubators or labs, they may find themselves at a loss when it comes to accurately evaluating a team’s progress and deciding which projects should continue.

The Academy for Corporate Entrepreneurship (AfCE) offers a full-day introduction master class to help innovation sponsors, stakeholders and decision makers align on an innovation thesis that dictates where they should innovate and to understand the basic metrics and KPIs to assess innovation progress. In this session, participants will learn:

  • Where are we going to invest in innovation and where not?
  • Why discovery and experimentation are different from market research
  • How to conceptualize Customer, Problem and Solution
  • Why and how experiments are run and which ones are the most common
  • How results are measured
  • How data and insights lead to decisions for the team
  • How to apply both activity and impact metrics to assess progress
  • How to evaluate a team’s pitch

The Value

    Reduce the cost of innovation by reducing the number of ideas not aligned with your strategy

    Increase your ability to select the ideas that will achieve your strategic goals

    Be able to knowledgeably support and challenge innovation teams

    Evaluate learnings and know that teams are progressing

    Apply activity and impact metrics effectively

    Select the best projects for further resources