03. Incubation

Corporate Incubation Programs

Building the right solution for a customer before you launch it

6 weeks | € 10,000+ per team

The Problem

After achieving problem-solution fit, teams must aim to achieve product-market fit before launching their offering. It’s very tempting to rush into building out the solution without collecting continuous customer feedback and running experiments at the feature level, but this approach can lead to the project failing upon launch. Many teams struggle to iteratively build and test solution features using agile product development, instead wasting resources and time building too much of what customers don’t want or really need.

The Solution

To help teams navigate the Incubation Phase, AfCE has developed a sprint mentoring approach where a tag-team of world-class mentors effectively become product owners in the team and guide a sequence of lean experiments using a combination of in person workshops and virtual support. This allows teams to achieve two development sprints each month whilst putting the customer at the centre of their development activities where teams continue with lean start-up principles, testing proposed product features as they go. In most cases, the AfCE Incubation Development Fund is integrated with this offering, but teams may align with non-AfCE developer resources if appropriate.

Each sprint covers 7 essential steps:

Define

Customer journey mapping, wire frame, experiment design, handover to UX

Design

UX creates mock ups of user stories

Comprehension Testing

Conduct comprehension test with mock ups

1st Analysis

Report results and iterate on UX design

Build Phase

Developers build functioning feature and test quality

Launch / Release

Go live and collect data on behavior for experiment outcome

2nd Analysis

Complete experiment map and repeat with new insights

Each sprint covers 7 essential steps:

Define

Customer journey mapping, wire frame, experiment design, handover to UX

Design

UX creates mock ups of user stories

Comprehension Testing

Conduct comprehension test with mock ups

1st Analysis

Report results and iterate on UX design

Build Phase

Developers build functioning feature and test quality

Launch / Release

Go live and collect data on behavior for experiment outcome

2nd Analysis

Complete experiment map and repeat with new insights

The Incubation Phase covers 4 stage gates of the Innovation Journey, typically requiring 16 Development Sprints over 8 months.

Below is a prediction of resources for most digital teams. Clients may purchase mentoring for 1 or 2 stage gates at a time, ideally leveraging AfCE’s Incubation Development Fund per phase.

The Value

    Increase number of real beta customers

    Prove your conversion metrics

    Avoid bias and only build what the customer needs

    Aligns with AfCE Incubation Development Fund for faster sprints

Client Success:

Allianz aimed to launch and test a new business model in South Africa in order to build a locally hyper relevant and globally highly scalable digital insurance product. The Munich based team started working with our incubation mentors who were experienced in the German as well as South African and international markets, to help them lay out a series of Incubation Sprints. 100+ critical business assumptions were prioritised into a workable experiment backlog of sprints to de-risk the business model. Empathy work in South Africa together with ongoing hypothesis-based online experiments including a highly converting Marketing Funnel via Facebook + Google Ads, websites and Minimal Viable Products (MVPs) allowed the heterogeneous team to quickly A/B Test various value propositions in the market.