04. Launch

Go to Market Pilot

Get ready to launch and scale your innovation project.

4 – 6months

This last phase of innovation focuses on a specialized sprint mentoring approach, covering the Pirate Metrics of sales & marketing channel experiments, rapid product development, stakeholder management and innovation metrics.

This will roll out with a combination of in-person workshops and virtual support.

The Value

    Dramatically increase number of real customers

    Start generating ROI for your innovation project

    Create and test an implementation roadmap

    Turn your project into a sustainable viable venture

Client Success:

A team creating an internal ‘product knowledge’ app had successfully validated it’s features and initial business model through the incubation sprints and the incubation development fund and was now seeking to pilot their offering. From 80 test users in one geography in the previous phase they now planned to pilot with up to 7000 users across 8 geographies and double the number of features. As a result, efficiency gains adding up to millions in savings were being realized, before finalizing how to handover to a supporting business unit ready for global implementation.

To enquire more about the Go to Market Pilot program, please reach out to [email protected]