Organisations all over the globe have started to look toward innovative methods to ensure that they stay on a successful path, and that, despite their efforts, they do not fall to the wayside in an environment filled with lean startup methodologies and young companies not afraid to utilize a little ingenuity. Therefore, it’s no surprise that Adobe Kickbox initially took the business world by storm. With its with it’s promise for an easier, more scalable way to innovate, it made fostering innovation appear more achievable than ever before.

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What Is Adobe Kickbox?

For a more in-depth definition to fully comprehend the potential impact for an organisation utilizing this framework, it’s best to delve a little deeper. After all, exactly what is Adobe Kickbox?


Adobe Kickbox was initially developed to be utilized internally; however, after a short period, the company decided to make it available as an open-source product so that other organisations could also utilize the program. It was created as a system designed to implement a process throughout an entire organisation to further:

  • Increase the potential success of innovation
  • Speed up the entire innovation process
  • Improve the desired positive outcome of the innovation
  • Reduce the cost of innovation investments


How Does Kickbox, Adobe’s Innovation Process, Work?


Kickbox, Adobe’s open-share program, will allow individuals or team members within an organisation to deploy the process all the way to scale, where they can create, refine, test and validate throughout the framework.


It can lead to:

  • Heightened impacts
  • An increase in team satisfaction
  • Valuable experience and the development of new skills
  • Higher levels of customer feedback
  • More innovation
  • Increased speed in implementing innovation techniques
  • Discovering intrapreneurs (employees who work like entrepreneurs at a large company) within the team
  • Engaging the already-identified innovators to take on even more proven methods
  • Creating a culture of innovation within the organisation


In short, Adobe jump-started this program, which worked for some people. However, many found that it left their organisation needing more to fully achieve an innovative ecosystem.



The Kickbox Program from AfCE

So, what if an organisation is looking for a little more assistance on their quest toward innovation? Now that Adobe Kickbox is available to anyone as open-source, it has allowed for other companies with a history steeped in innovation coaching to put their special touch on the framework for an even more engaging, successful process. One such program is The Kickbox, which has been perfected by AfCE, a leader in the development of sustainable corporate entrepreneurship strategies.


With this high-level program, team members can become certified Pioneer Level intrapreneurs, all by following the processes laid out in this engaging, do-it-yourself kit, which turned the original Kickbox into a serious innovation program.


This physical toolkit includes a:

  • Welcome letter from AfCE’s executives
  • Pre-paid prototype fund
  • Experiment map
  • Business model canvas
  • Post-it notes and pens
  • Bad ideas book
  • Bullshit buzzer
  • Healthy snacks
  • Timer
  • Printed course materials


It also includes the deeply engaging interactive online e-learning curriculum that AfCE is known for, offering expert mentoring throughout every level of the program.


The program is typically spread out over 12 weeks, including 10 assignments and four experiments at a work-at-your-own-pace speed. Additionally, there are six levels of achievement as you advance through the program. Each level typically takes between five and 10 hours.



Every good innovation has to start somewhere, and the inception is the first week of the program. This is when an individual will need to look over the goals that they hope to achieve with the execution of this program and thoroughly assess the challenges and opportunities that The Kickbox will present on a personal level.


This is also the time to discover and analyse the motivations behind starting the program in the first place. Whether it be to help family or community, demonstrate value or change the current workplace environment, understanding the motives behind these steps toward innovation will help develop the proper framework.



One of the main focuses of ideation in week two is to gather input from within the organisation. This can include:


  • Aligning within management’s long-term objectives and KPIs
  • Opening up the lines of communications with co-workers


External sources may also be utilized to gather additional information, such as :

  • News sources
  • Research and technology papers
  • Trend-spotting websites
  • Conversations with potential customers


Finding sources of inspiration is also an important part, as well as developing insight into the innovation itself. This is also the perfect time for brainstorming. Remember that there is no such thing as a bad idea.


Weeks three and four begin with the idea to improve upon any raw ideas that were discovered in the previous weeks. This is also the time to commit to one idea, so that progression can occur.


Additionally, other aspects will also be implemented including:

  • Using an idea scorecard
  • Creating an elevator pitch
  • Identifying early adopters
  • Customer segmentation
  • Setting up a business model canvas
  • Having a mentor call



Experimenting will be the primary focus of weeks five through seven, working through discovery and further on to validation of the concept that has been identified. Not everyone will love all aspects of an idea, so it’s much better to understand which of the moving parts will need to be replaced sooner, rather than later.


The investigative phase will also include:

  • Starting with an experiment design call
  • Holding customer interviews
  • Working with an experiment map
  • Ending with another mentor call



As weeks eight and nine are reached, the program will have moved steadily toward the process of optimising the idea. Team members will need to change or pivot in this level, develop another clear hypothesis and then test it to see if this pivot is an improvement.


This will lead to testing to ensure that their iteration is meaningful, and to confirm that they made the right choice.

This will also additionally include:

  • Analysing customer reviews
  • Work with the experiment map
  • Another mentor call



The final level will typically spread over the final week, and it will include the last stages of infiltrating your idea into the company. Storytelling will be extremely important at this level — a compelling story is often the differentiator between failure and success.

Infiltrating also includes:

  • Developing and giving a pitch
  • Ensuring the project can move on to the discovery phase
  • Final mentor call
  • Supplying program feedback


Choosing the Right Alternative to the Adobe Kickbox Program

Deciding the best alternative to the Adobe Kickbox Program can be a big step for an organisation. While Adobe Kickbox in its original state may be well-known, programs AfCE’s The Kickbox offers high conversion rates, engagement levels and the opportunity for more personalisation. It can also be backed by a company filled with innovation mentors with proven track records, who can take your organisation to the next level.


Learn more about our Kickbox offer.