About Us
Meet the people behind AfCE
and contact us.
Over 40 Mentors World-Wide
Our world-class mentors set us apart from the competition. The team has proven entrepreneurial track records and aren’t afraid to show corporate start-up teams tough love in order to transfer the entrepreneurial mindset and skills to develop intrapreneurs. AfCE mentors have created over 35 billion dollars worth of innovation projects and have magnitudes of industry experience to share.
[ Click on the images below to find out more ]

Claudia
Germany

Andrea
Germany

Markus
Germany

Boris
USA

Stephan
USA

Adam
USA

Nick
USA

Benson
USA

Christie
USA

Rossanna
USA

Nishtha
China

Trisha
UK

Chris
UK

Marie
Netherlands

Caroline
Netherlands

Angelique
Netherlands

Lassi
Finland

Oriol
Spain

Muriel
Spain

Valerie
Spain

Urs
Spain

Elie
United Arab Emirates

Oliver
USA / Switzerland

Dominique
France

Fred
Brazil / France

Gui
Brazil

Yi Hoo
Hong Kong
Meet the Mentors
Our world-class mentors set us apart from the competition. The team has proven entrepreneurial track records and aren’t afraid to show corporate start-up teams tough love in order to transfer the entrepreneurial mindset and skills to develop intrapreneurs. AfCE mentors have created over 35 billion dollars worth of innovation projects and have magnitudes of industry experience to share.
Strategic Partners
To truly develop innovators globally we cannot do it alone. We are proud to collaborate with synergetic partners from around the world.

















Meet the Core Team
Click on the images below to find out more.

Jan Kennedy
CEO & Founder

Malisse Tan
Chief Strategy Officer

Maria Isabel Becerra-Noll
Finance Manager

Wen Xin Seow
Project Manager

Aernout van Heusden
Business Development Director

Narjeet Soni
Head of Product Development

Tiffany Lastrucci
Designer
Meet the Core Team
Click on the images below to find out more.

Jan Kennedy
CEO & Founder

Malisse Tan
Chief Strategy Officer

Maria Isabel Becerra-Noll
Finance Manager

Wen Xin Seow
Project Manager

Aernout van Heusden
Business Development Director

Narjeet Soni
Head of Product Development

Tiffany Lastrucci
Designer
Our Story
Just like start-ups, large corporations know that they must innovate or face becoming obsolete. However, while 84% of executives recognise that innovation is fundamental to their growth strategy, and more than half of Fortune 500 companies have some kind of accelerator or incubator, 90% of corporate innovation initiatives are destined to fail.
More than half of organizations struggle to bridge the gap between innovation strategy and overarching business goals, and more than one third of companies fail to formally incentivise innovation. However for many, it simply comes down to not knowing what innovation really means.
For these reasons, corporates are being out-innovated by smaller businesses. Indeed, 80% of executives think their current business models are at risk of disruption in the near future, and two in five business leaders believe start-ups are already disrupting their industries.
The Academy for Corporate Entrepreneurship (AfCE) redresses the balance. Its global network of experienced mentors are changing the face of corporate culture and helping companies achieve a more entrepreneurial approach to innovation. AfCE’s programs help businesses identify and solve problems effectively and quickly – from specific customer or market needs through to the world’s most pressing and challenging concerns.
AfCE focuses on improving long-term innovation outcomes. Its programs help corporations reduce the failure rate of innovation projects, by saving money and eliminating wastage. They help corporations maximise the likelihood of launch success for every new product or service, in order to drive customer and revenue growth.
Our Founder
Jan Kennedy is an expert in intrapreneurship program design. As CEO at the Academy for Corporate Entrepreneurship (AfCE), he oversees the design and implementation of various intrapreneurship programs covering different stages of the innovation process for many Fortune 500 organizations.
Prior to this, Jan was a Director at the Founder Institute; the world’s largest mentoring program for early stage entrepreneurs, launching more than 1,000 companies per year with a 72% survival rate – considerably higher than the 10% industry average. Jan has experienced first-hand how belief in intrapreneurship could unlock huge value for organizations – he unlocked USD 1 billion for Intel as an intrapreneur.
Jan – born in Germany and brought up in the UK – has lived and worked in Silicon Valley, Vienna, Hong Kong, Malaysia and Munich. He can be found on stage at intrapreneurship or innovation conferences or down in the trenches with corporate start-up teams, testing and validating critical assumptions. Jan also runs an investment fund focused on start-ups and crypto currencies.
Our Founder

Jan Kennedy is an expert in intrapreneurship program design. As CEO at the Academy for Corporate Entrepreneurship (AfCE), he oversees the design and implementation of various intrapreneurship programs covering different stages of the innovation process for many Fortune 500 organizations.
Prior to this, Jan was a Director at the Founder Institute; the world’s largest mentoring program for early stage entrepreneurs, launching more than 1,000 companies per year with a 72% survival rate – considerably higher than the 10% industry average. Jan has experienced first-hand how belief in intrapreneurship could unlock huge value for organizations – he unlocked USD 1 billion for Intel as an intrapreneur.
Jan – born in Germany and brought up in the UK – has lived and worked in Silicon Valley, Vienna, Hong Kong, Malaysia and Munich. He can be found on stage at intrapreneurship or innovation conferences or down in the trenches with corporate start-up teams, testing and validating critical assumptions. Jan also runs an investment fund focused on start-ups and crypto currencies.
Contact us
Book a call with us