The Innovation Tap – A look at Managing Ideation Processes
In this video and summary we discuss how innovation software can help corporate entrepreneurship and ideation processes.
Colin Nelson from Hype Innovation joined us at the AfCE to give us an insight into ideation processes to foster innovation. We discuss the spectrum between cost saving ideas at one end and disruptive and growth related ideas at the other end and how the journey in-between is one which organisations need to get comfortable with. Idea Campaigns are a structured way of getting ideas for a specific need and to gather diverse people to collaborate on the idea and make it better. Ideas have to develop and mature through collaboration and discussion before being evaluated.[tweetthis]Ideas have to develop and mature through collaboration and discussion before being evaluated.[/tweetthis]
Good ideation processes should be like a tap – you can turn them on and off when and as you need them.
Why Software for Ideation?
Colin explains that using a software for ideation offers 3 key advantages:
1. Scale – can help you connect to a large number of people across time zones and locations where meeting in person would be un-economical.
2. Diversity – you can attract inputs from all different departments as well as from outside the organisation
3. Legacy – ideas can be retained for future filtering and are never lost which can encourage employees to participate (especially if they know the process)
It’s important for employees to play to their innovation strengths rather than just sticking to their traditional roles. Face to face workshops and trainings also have a role to play and can be used in connection with software.
The Innovation Journey
Colin talks about Casapellas, an automotive company in South America who has one of the best innovation rates per employee. They knew that their industry was being disrupted so they needed disruptive ideas themselves. However, it was important to get everyone comfortable with the processes for innovation, starting with incremental and warming up to more disruptive ideas. One of their disruptive innovation’s which came from an employee’s idea was to offer a mobile car servicing service to disrupt the traditional fixed location garage chains, which created a new revenue stream with a strong growth curve. Colin also mentions the transition of the pulp and paper industry in Scandinavia.
He touches on how every employee can play a role in innovation which Tesco in the UK would attest to. To get there however, you have to work hard on your culture and your communication with employees. It’s your responsibility to allow others to help you with innovation although it is not their responsibility (suppliers, customers, partners etc). Mattel has a very good structured process to commercialise ideas that come from their network.
The Evolution of Ideas
We speak about the need for a structured approach for fostering and developing ideas. Campaigns and facilitated workshops which aim to answer specific questions can help keep the quality of content rich and focussed, with out becoming overwhelmed. We consider the skill sets involved for moving ideas forward. The right people with the right skills at the right part of the process is crucial, to get the idea to a point of production.
You are never ready. But who doesn’t want to save money for their company? That’s where you can start, by involving employees into ideation processes. From there you can establish good behaviour and move further towards strategic and disruptive innovation pulling in the right skill sets along the process.
The Academy for Corporate Entrepreneurship (AfCE) helps organisations to engage employees, accelerate innovation and transform culture, by developing the world’s greatest Corporate Entrepreneurs.
HYPE provides world-class software and services, which enable companies to manage innovation. From idea generation to concept development and project implementation – HYPE’s software covers the full spectrum of innovation management.